Our Place Branding

Dutch Regional Branding

Robert Govers  -  09/02/2014 10:14:00  -  (0)  -   -  278 x read(s)  -  0 replies(s)
Dutch Regional Branding
In the violence of global financial markets, media, mobility and technology, it is increasingly important - economically - that countries, regions and cities build name recognition and a good reputation. Fortunately, the Dutch are blessed with a strong country brand as Holland ( 12th in global rankings ) and a strong city brand like Amsterdam ( 11th in world rankings ). Yet, it is not surprising that several Dutch regions are worried about their own 'brand value'. Because of the priming effect of the Randstad (the area including the cities of Amsterdam, Utrecht, The Hague and Rotterdam...

Why place branding is not about logos and slogans

Robert Govers  -  14/06/2013 18:43:00  -  (0)  -   -  1012 x read(s)  -  4 replies(s)
Why place branding is not about logos and slogans
Read: Free Editorial in Place Branding and Public Diplomacy
Many authors in this journal and commentators elsewhere have repeatedly claimed the relative insignificance of logos and slogans in place branding. Yet, many practitioners and policymakers continue to spend time, money and effort on them. Maybe there are good reasons why logos and slogans are popular and some of these arguments will be addressed in this editorial. However, for those of us that look beneath the surface, it seems rather obvious that the contribution that logos and slogans can make to the management of places as brands is...

Social Media and Place Brands

Robert Govers  -  07/02/2013 16:33:00  -  (2)  -   -  2043 x read(s)  -  2 replies(s)
Social Media and Place Brands
Social Media and Place Brands
By: Robert Govers, February 7th, 2013
Earlier this week I delivered a keynote speech at the Holland Marketing Congress (#hmc2013) organised by @NBTC, @AmsterdamRAI and @HSMAI_NL about Nations as Brands, Competitive Identity and Brand Holland. In short, my argument was (as usual) that to consider places (nations, regions, cities) as brands is not about logos, slogans and advertising campaigns but about developing structures, systems and strategies that will enable places to coordinate, stimulate and co-create initiatives (policies, projects, investments) that are...

OUT NOW: International Place Branding Yearbook 2012

Robert Govers  -  28/11/2012 14:40:00  -  (0)  -   -  1105 x read(s)  -  4 replies(s)
OUT NOW: International Place Branding Yearbook 2012
Thanks to @Nickind @GildoSeisdedos @otgaar @newsmaniac @DualCitizenInc and many others, the 2012 International Place Branding Yearbook is OUT NOW
http://www.mindz.com/plazas/2012_International_Place_Branding_Yearbook_(Go___Govers,_Palgrave)
The International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability is the third annual volume in the Yearbook series and looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in global, national and...

Editorial accessible for FREE

Robert Govers  -  19/09/2012 09:17:00  -  (0)  -   -  1184 x read(s)  -  3 replies(s)
Editorial accessible for FREE
Editorial accessible for FREE: From place marketing to place branding and back
Robert Govers
As this is the author's first editorial as board member for this journal, it felt like an obvious duty to respond to Anholt's (2010a) open invitation to the journal's community to contribute to the discussion about the definition of the field. As a trained marketer, the author is hoping to contribute some valid arguments about why and how the field of place branding needs to be distinguished from place marketing in the following pages.
FROM PLACE MARKETING TO PLACE BRANDING
Anholt (2010a)...

Special Issue on Africa

Robert Govers  -  19/09/2012 08:25:00  -  (0)  -   -  1449 x read(s)  -  5 replies(s)
Special Issue on Africa
Place Branding and Public Diplomacy
Special Issue on Africa

Call for papers
Africa is the world’s second largest and second most populated continent after Asia. It has a diverse geography and climate, which varies from Mediterranean along the northern coast, desert in the Southeast and North, to a tropical climate in Central and Western parts and even subarctic in its highest mountain areas.
Africa is also a resource rich continent. It has oil, minerals, timber, wildlife, water and a rich soil for agricultural purposes. Due to its wealth of resources, Africa has been a magnet for people...

FREE Journal Access

Robert Govers  -  01/03/2012 13:53:00  -  (0)  -   -  905 x read(s)  -  3 replies(s)
FREE Journal Access
From March 1st to 31st Palgrave is providing free, online access to their impressive list of more than 60 journals and also to a selection of their online resources and ebooks content. Please access our Journal of Place Branding and Public Diplomacy for free during Palgrave's March promotions: Access All Areas!
http://www.palgrave-journals.com/pb/index.html

Telling a Prime Minister that he should be in jail

Robert Govers  -  09/01/2012 21:21:00  -  (1)  -   -  711 x read(s)  -  3 replies(s)
Telling a Prime Minister that he should be in jail
Today I was invited to give a talk on ‘Place Branding and Tourism Marketing’ on the occasion of the installation of the new Strategic Advisory Council for the Department of International Flanders, Flemish Government.
I was the last of 4 speakers and after that, the Flemish Prime Minister Kris Peeters, was going to deliver a speech during the reception.
However, the presentations were running late and the Prime Minister turned up early, so he entered the room half-way my presentation, just 2 slides ahead of this quote from Simon Anholt:
Although Belgium isn’t the greatest brand...
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