FREE Journal Access

Robert Govers - 01/03/2012 13:53:00 - (0) - Tags - 64 x read(s) - 0 replies(s)

From March 1st to 31st Palgrave is providing free, online access to their impressive list of more than 60 journals and also to a selection of their online resources and ebooks content. Please access our Journal of Place Branding and Public Diplomacy for free during Palgrave's March promotions: Access All Areas!
http://www.palgrave-journals.com/pb/index.html

International Place Branding Yearbook 2011 Now available

Robert Govers - 04/10/2011 13:20:00 - (0) - Tags - 185 x read(s) - 1 replies(s)

The International Place Branding Yearbook 2011 defines reputational risk as a consequence of the failure to manage other risks effectively. It provides a unique overview of place reputation indices, such as the Anholt–GfK Roper Nation Brands IndexSM, Country RepTrak™, The FutureBrand Country Brand Index, The East West Nation Brand Perception Index, and The Global Peace Index. The Yearbook also underscores the importance of culture and society and raises a central question: What happens when that deep felt connection between identity and landscape is ruptured? How do such...

"Understanding Place Branding" Tutorial

Robert Govers - 07/07/2011 10:18:00 - (0) - Tags - 282 x read(s) - 3 replies(s)

It is often said that place branding is growing from infancy to adolescence, but that it still lacks a conceptual framework or agreed analytical and strategic design approach. With our online Prezi tutorial on www.ourplacebranding.com we want to show that this is incorrect and that there is more than sufficient support for such a conceptual framework. Our 2009 book Place Branding elaborately describes such a framework through what we’ve called the three gap model and the 3 times 3 gap bridging guide (depicted in figures 3.1 and 16.1 in the book). It is supported by hundreds of references...

No place branding without place making: The role of food and sense of place (part II)

Gerard van Keken - 27/05/2011 09:17:00 - (0) - Tags - 226 x read(s) - 0 replies(s)

No place branding without place making: The role of food and sense of place (part II)
By Gerard van Keken for www.placebrandz.com
In the last blog I wrote about the origins of place making, that referred to the Project of Public Spaces (www.pps.org) which is dedicated to helping people create and sustain public spaces to build stronger communities. Inspiration came from Jane Jacobs and for instance her ‘Death and life of great American cities’ (1961) and her worries about the human size and livability of cities.
Aravot (2002) puts place making in a tradition of urban design, which...

No place branding without place making!

Robert Govers - 26/04/2011 08:29:00 - (0) - Tags - 226 x read(s) - 3 replies(s)

No place branding without place making!

The construction of (regional) identity

By: Gerard van Keken for Placebrandz.com

In one of our earlier blogs (Inspiring places: uninspiring non-places to sigh, part V) I mentioned the books by Relph, Augé and Ritzer on placelessness and non-places and their relevance today; considering places without an obvious apparent identity, places without a clearly observable sense of place, meaning or distinctiveness. The latter is one of the core issues in (place) branding.

It sounds so easy, when we talk about place branding,

...

Dubai, Qatar and Abu Dhabi: competing place brands in the Gulf

Robert Govers - 16/04/2011 07:48:00 - (0) - Tags - 737 x read(s) - 5 replies(s)

By: Robert Govers for Placebrandz.com

With this week’s Qatar talks on Libya, OpenDemocrady.com published an interesting paper by Kristian Coates Ulrichsen on Qatar and the Arab Spring. It provides food for thought on how some Gulf States, or rather, Emirates, are competing for nation brand hegemony in the region. Readers of our blog and our 2009 book on Place Branding will know that we have studied case Dubai extensively and Kristian’s paper has provided us with some fresh insights.

For many years since the start of the new millennium, Dubai was THE example of the...

Commenting on EUROCITIES City Branding Report

Robert Govers - 09/03/2011 11:19:00 - (0) - Tags - 752 x read(s) - 0 replies(s)

By: Robert Govers for www.placebrandz.com, in collaboration with Bill Baker, author, speaker, branding and tourism consultant to small cities and regions.

With great anticipation we recently read the EUROCITIES report, A Shared Vision on City Branding in Europe. Here are some of our comments. For Bill’s comments on his own blog, see http://citybranding.typepad.com

See also for re-publication of this blog: www.CityMayors.com
We commend the EUROCITIES network of major European Cities for taking the initiative to establish a working group of 40 cities in an attempt to make sense

...

The Hague, War Child City wins Dutch City Marketing Award for innovative place branding implementation

Robert Govers - 21/01/2011 19:55:00 - (0) - Tags - 431 x read(s) - 0 replies(s)

By Robert Govers for www.Placebrandz.com
The Dutch city of Den Haag (The Hague) has branded itself as the “international city of peace and justice”. Being host to the International Criminal Court, Peace Palace and many international public, private and non-governmental organizations, the city has built itself a global reputation in this respect. Symbolic actions such as the organization of the 2009 conference on the future of Afghanistan have strengthened this reputation. However, the internal branding was never as strong as the down-to-earth Hagenaren (people from The Hague)...