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Our Place Branding forum » STEP 2: Analysis of the current place brand » Perceived Place Identity AnalysisPerceived Place Identity Analysis (1 messages)
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Perceived Place Identity Analysis

Posted by: Circle manager: Erik van 't Klooster - 20 August 2009 16:14:00 - 1003 days ago
Circle manager: Erik van 't Klooster
56 messages posted
Place identity refers to the unique distinctive characteristics and meanings that exist in a place and its culture at a given point in time. The characteristics are constructed through historical, economical, political, religious, social and cultural discourses. Hence, place branding starts by studying the elements that make up the identity of place.

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