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Our Place Branding forum » STEP 3: Design new place brand essence » Brand IdentityBrand Identity (1 messages)
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Brand Identity

Posted by: Circle manager: Erik van 't Klooster - 20 August 2009 16:28:00 - 1003 days ago
Circle manager: Erik van 't Klooster
56 messages posted
By far the most important task in defining the brand identity is to formulate authentic brand values that create a sense of belonging and purpose; authenticity; consistency and sensory appeal.

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