To implement the place brand essence triangle, several elements need to be put in place. First, an experience concept requires the construction of events, infrastructure (e.g. buildings, landmarks), symbolic actions, and supporting policies. In other words, place branding can not be based on communication alone; it requires actual product development as well. Nevertheless, communication is key and therefore involves the second element of the place brand implementation triangle. Finally, such building of place experiences and consistent projection of the brand essence requires cooperation from many stakeholders.