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Construction

Posted by: Circle manager: Erik van 't Klooster - 20 August 2009 16:52:00 - 1003 days ago
Circle manager: Erik van 't Klooster
56 messages posted
Place marketers often look at place promotion from few perspectives, utilizing a target market approach. This is much different from the place branding approach advocated here. The role of place marketers has shifted in recent years from pure marketing organizations to public-private bodies that are also involved in product development, industry relations and policy change. This provides the opportunity for such institutions to not just project the identity of place, but also to physically change it and enhance the product offering. In other words, place branding involves heavy investment in real place development (place making).

More information on this can be found in the Placebrandz Circle. Please read `How to use this website´ and contact us in order to join.
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